It pays to compare!

As a business owner it is possible to occasionally loose sight of some areas of your business due to the fact that you rely and trust your employees to perform in the best interest of your business but, as we know, this is not always the case.

There are suppliers who you and your employees build relationships with over the years and you assume that you are being well looked after and in some cases this may be true but I know that when it comes down to my business, I want to know exactly where my money is going to and know that I am getting the best price possible.

We know what happens when one assumes! makes comparing your suppliers as easy as possible and gives the business owner the tools to be able to achieve the best possible deal for his business. If, for example, a business owner is looking to buy Coca Cola cans, currently the most searched for and clicked product on, then there are several prices to choose from ranging from £6.59-£11.28. These are massive differences and can make a huge difference to any business. Below is a link to that page:

Improve That Price also offers a catering equipment category which is certainly not a category used daily by businesses but the savings can be substantial. From the hand stick blenders to the kitchen sink its pretty much all there.

There are several other categories worth checking out.

Will keep you posted with any new developments.

Happy saving!

Strategy through analysis

When planning ahead for your business it is crucial for to understand the pricing structures of the competition, especially for identical product lines.

At Improve That Price we are developing an analytics tool whereby a user can choose a specific product line and compare, at a glance, the pricing structures of the competition.


This can help in deciding on promotions and pricing products in line with other traders.

Deal or no deal: what will price-comparison do to wholesale?

The title of this blog is taken from this month’s Better Wholesaling magazine (link below) and the question really is what impact Improve That Price will have on the wholesale/retail industry or if your products are well priced why not be compared?

In the article there are wholesalers commenting about having different prices for different customers especially customers who buy in volume. It seems that some suppliers fear that Improve That Price might damage their business model of keeping the ‘special prices’ for their ‘special customers’. Bellow are three comments by wholesalers taken from the article:

  1. IT COULD ENCOURAGE CUSTOMERS TO CHERRY-PICK: Customers could be tempted to buy the cheapest product at the cheapest time, which Landmark suggests could impact margin.
  2. SAVVY RETAILERS AND FOODSERVICE OPERATORS ALREADY KNOW THEIR STUFF: Customers don’t have much time to spend on price-comparison sites, when many know the market anyway.
  3. CUSTOMERS WANT TO COMPARE MORE THAN JUST PRICE: Retailers, caterers and foodservice outlets want to compare other areas of service, such as availability and deliveries.

When Improve That Price was created it was with the SME’s in mind and if a business can ‘cherry pick’ to stay profitable then this is the right way forward. When I ran my small business, part of the regular tasks was to improve the bottom line, which one would always make time for, and when attempting to do this there are usually two options:

  1. Increase prices.
  2. Improve your COS.

When a business increases its prices usually it tends to loose a number of customers and therefore the ideal option would be to improve the cost of sales as the profit is in the buying.

It is important that a supplier has good stock availability and that deliveries are regular and on time but should any of these basic requirements be unsatisfactory then users have the ability on Improve That Price to leave feedback for the supplier in order to inform their colleagues and keep the suppliers on their toes.

Improve That Price’s aim has always been to provide the most up-to-date information as possible for the 99% of businesses that do not poses the ability to purchase in bulk or buy in volume but are limited to buying the products they need as price marked. It is in the interest of these SME’s to compare suppliers as they make up the bulk of the sales for many wholesalers.

Keep comparing, keep saving and don’t keep calm!

How do you know?

Have you ever thought about how you know that your website is giving the service your users want and need?

Of course there are several ways to check the popularity of your site, there are the visits you can count or bounce rates you can check, there are page views and average time on site. These are all really great tools that give you an overall picture of how you are doing and how well your site is being liked.

The best way to know if your site is successful, is it making any cash?

I get it, but I myself am not happy with it because I always think to myself “why is the bounce rate so high” or “is this all the time they spend on my site???” It could and should be always better, right? It also could and probably should also make more cash!

In my my opinion, nothing beats speaking directly to our users, getting firsthand feedback, watching them actually using the site and making notes as to where they click or don’t.

You can’t buy this kind of information and even if you could how could you be sure that the feedback you are getting is relevant to your particular site?

Improve That Price was designed for small businesses and helping them get the best prices possible in these really hard times. I had a small business and know how difficult it is to try and compete against the big players and the leverage they have over suppliers. We aim to level things a little, making the wholesale market more transparent. Showing SME that they can also get good prices to tempt the customers they lost back.

We ar doing this by offering a service which is tailored around the needs of small business. We are able to do this as this is our background meaning we have been there our selves and understand their needs.

For all your Coca Cola needs

For all your Coca Cola needs is a website dedicated to assist users who are looking for competitive deals on their Coca Cola purchases. It offers a direct link to, the price comparison site for all your wholesale catering needs including food and drink.

For all your coca cola needs

For all your coca cola needs is a website dedicated to assist users who are looking for competitive deals on their Coca Cola purchases. It offers a direct link to, the price comparison site for all your wholesale catering needs including food and drink. 

Helping small businesses save

I am really pleased to say that we have more and more businesses signing up to our site daily and are receiving ever more requests from new suppliers to get listed on It is a real joy to see that we are actually helping smaller business save money and to improve their bottom line.

Its not just a matter of increasing the profitability of the individual business but the effects of improving profitability of a business have much larger implications to the well being of the people and the overall economy. It is true that small business is the backbone of the economy and therefore more should be done to help small business.

Improve That Price is just a very small contributor but it is a start and we are working hard to increase awareness and spread the word.

Improve That Price is a free service.

A brief history on Coca-Cola, the most clicked product on Improve That Price

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca Cola of Atlanta Georgia, and is often referred to simply as Coke. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.