Improve Your Price

18 months ago Improve That Price was launched with the aim of helping SME’s in the catering industry save money on their daily purchases.

Improve That Price helps users, searching for a particular product, find relevant, accurate and current information across all areas related to the catering industry.

There are wholesalers in the catering industry that list prices in catalogues and on websites at higher levels than they would actually sell for and depending on the size of a business and the relationship they have with that business the difference in cost can be substantial.

Sites like Improve That Price are starting to change this  way of doing business by making the wholesale market more transparent. Those suppliers and wholesaler who want to be leaders in internet sales and have one price for all will, in time, drive down prices.

Surely the cost to the supplier when a customer uses the ‘click and collect’ feature, which is increasing in popularity,  is the same whether a customer buys a pallet or a case

Those who are less willing to open up and have a fair pricing structure in place will eventually loose out.

Not all suppliers are keen for this change to happen but this change is inevitable.

Deal or no deal: what will price-comparison do to wholesale?

The title of this blog is taken from this month’s Better Wholesaling magazine (link below) and the question really is what impact Improve That Price will have on the wholesale/retail industry or if your products are well priced why not be compared?

In the article there are wholesalers commenting about having different prices for different customers especially customers who buy in volume. It seems that some suppliers fear that Improve That Price might damage their business model of keeping the ‘special prices’ for their ‘special customers’. Bellow are three comments by wholesalers taken from the article:

  1. IT COULD ENCOURAGE CUSTOMERS TO CHERRY-PICK: Customers could be tempted to buy the cheapest product at the cheapest time, which Landmark suggests could impact margin.
  2. SAVVY RETAILERS AND FOODSERVICE OPERATORS ALREADY KNOW THEIR STUFF: Customers don’t have much time to spend on price-comparison sites, when many know the market anyway.
  3. CUSTOMERS WANT TO COMPARE MORE THAN JUST PRICE: Retailers, caterers and foodservice outlets want to compare other areas of service, such as availability and deliveries.

When Improve That Price was created it was with the SME’s in mind and if a business can ‘cherry pick’ to stay profitable then this is the right way forward. When I ran my small business, part of the regular tasks was to improve the bottom line, which one would always make time for, and when attempting to do this there are usually two options:

  1. Increase prices.
  2. Improve your COS.

When a business increases its prices usually it tends to loose a number of customers and therefore the ideal option would be to improve the cost of sales as the profit is in the buying.

It is important that a supplier has good stock availability and that deliveries are regular and on time but should any of these basic requirements be unsatisfactory then users have the ability on Improve That Price to leave feedback for the supplier in order to inform their colleagues and keep the suppliers on their toes.

Improve That Price’s aim has always been to provide the most up-to-date information as possible for the 99% of businesses that do not poses the ability to purchase in bulk or buy in volume but are limited to buying the products they need as price marked. It is in the interest of these SME’s to compare suppliers as they make up the bulk of the sales for many wholesalers.

Keep comparing, keep saving and don’t keep calm!

Unilever Food Solutions use Improve That Price to launch new Knorr product

Recently launched Improve That Price has been chosen by Unilever Food Solutions to launch a  product from one of their major brands, Knorr.

With annual sales topping €3 billion, Knorr is Unilever’s biggest-selling brand.

The product is featured on Improve That Price’s homepage and has been extremely well received by the over a thousand chefs and restaurant owners who regularly use the site. Improve That Price is the first price comparison site for the catering industry with user numbers growing by 50% each month.

We compare over fifty suppliers in food, drink, catering equipment, cleaning and hygiene with other categories being added soon.

Improve That Price is an extremely useful tool if you own or work for a restaurant, bar, convenience store or catering company and want to make sure you are getting the best prices from your suppliers.

Are you prepared?

In business, as in life, anything can happen, and it usually does!

It is for this reason that as a business owner it is key to have the right tools available to make sure that should the unexpected occur then you are as prepared as possible.

Improve That Price aims to be one of the tools in the arsenal of a business to be used to increase profitability and make sure there is a cash cushion available in times of need.

Of course Improve That price is not the only solution but it’s certainly a way to help reduce one of the largest cost and if one can achieve that the the battle against rising costs is certainly winnable.

Are you prepared?

For all your Coca Cola needs

For all your Coca Cola needs is a website dedicated to assist users who are looking for competitive deals on their Coca Cola purchases. It offers a direct link to, the price comparison site for all your wholesale catering needs including food and drink.

For all your coca cola needs

For all your coca cola needs is a website dedicated to assist users who are looking for competitive deals on their Coca Cola purchases. It offers a direct link to, the price comparison site for all your wholesale catering needs including food and drink. 

The more the better!

Improve That Price is a price comparison site as you may know should you been following these blogs. Our aim is to help small business improve the prices they are getting from their wholesale suppliers. We started with catering equipment, food and drink and there are several more categories in the planing, some will be going live soon.

Our team is made up of people from the food industry and we understand the difficulties of running a business really well, with high costs being the one massive headache.

It is really important for us to keep business up to date with new developments on our site as we believe that if you want to stay ahead of the game you need information. The more information we can provide the better your decision making will be. We will continuously update ITP with good quality, relevant and useful information to help business make those decisions.

The latest news at Improve That Price is that we have just added a major new food and drink wholesale supplier, AtoZ catering supplies.

The reason for these blogs is to spread the word as we feel small business needs to wake up to the fact that saving money is possible even if you are not a multi national company with big buying powers.

The market is changing and becoming more transparent so if you want to save you must compare your suppliers. The more businesses compare their suppliers the more the suppliers will have to compete for YOU, the customer.

The more the better!

Why Compare?

When you are a business owner it often happens that you can loose sight of some areas of your business. This may perhaps be due to the fact that you rely on certain people in charge of certain roles within in your business to care and perform well, but as we know this is not always the case. There are suppliers who you and your employees build relationships with over the years and you assume that you are being well looked after and in some cases this may be true but I know that when it comes down to my business, I want to know exactly where my money is going to and know that I am getting the best price possible. We know what happens when one assumes! makes comparing your suppliers as easy as possible and gives the business owner the tools to be able to achieve the best possible deal for his business. If, for example, a business owner is looking to buy Coca Cola cans, currently the most searched for and clicked product on, then there are several prices to choose from ranging from £7.36-£8.50. These are massive differences. Below is a link to that page:

Improve That Price also offers a catering equipment category which is certainly not a category used daily by businesses but the savings can be substantial. From the hand stick blenders to the kitchen sink its pretty much all there.

There is also a food category and several more are being currently developed. Will keep you posted.


Helping small businesses save

I am really pleased to say that we have more and more businesses signing up to our site daily and are receiving ever more requests from new suppliers to get listed on It is a real joy to see that we are actually helping smaller business save money and to improve their bottom line.

Its not just a matter of increasing the profitability of the individual business but the effects of improving profitability of a business have much larger implications to the well being of the people and the overall economy. It is true that small business is the backbone of the economy and therefore more should be done to help small business.

Improve That Price is just a very small contributor but it is a start and we are working hard to increase awareness and spread the word.

Improve That Price is a free service.

A brief history on Coca-Cola, the most clicked product on Improve That Price

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca Cola of Atlanta Georgia, and is often referred to simply as Coke. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.