Improve That Price, in short.

Improve That Price was launched in January 2012.

It has three directors and the current team consists of five people split into programming, marketing, finance, data management and public relations.

There are 17,128 listed products and  this number is increasing daily.

On average users can save approximately 7%.

Improve That Price will shortly be launching its Analytics tool giving live price updates on all drink products helping the food service industry and manufactures understand pricing strategies of their customers.

Users can now track their favourite products and receive email alerts whenever the price drops.

Users can also leave a review for suppliers helping others users decide who to order from.

There is currently no other price comparison site for the catering industry.

There have been several articles written about Improve That Price http://improvethatprice.com/press.php.

 

Why use Improve That Price!

We have been speaking to many users of improvethatprice.com with the aim of better understanding how and why they use the site and if they have any comments and suggestions. This feedback is crucial to continuously improve the site and the user experience.

For many users it is not just about the savings but also the reliability and stock availability of a supplier but of course the price has to be right too. For this reason we introduced the ‘Supplier Reviews’, where users write a review of the supplier and therefore help other users make a decision as to where best to buy from.

A lot of very positive feedback was given to the ‘comparison basket’ where users are able to add different products and then compare an entire basket against a range of foodservice suppliers and cash & carry’s.

Time saving was also mentioned by many as users no longer need to go through different sites to compare suppliers as all the information needed is now available in one place.

Since we introduced the ‘Price Tracker’ which sends an email alerts to users who sign up to it every time a price for a particular item drops, more people are signing up to it and the popularity is growing rapidly.

Some of the feedback we received was that there are some suppliers missing from our list and that our Cleaning & Hygiene and Packaging categories lack products for a comparison. These are issues we are aware of and are working on.

If you don’t ask (compare) you won’t know!

After discussing the title of this blog with several users of Improve That Price, it appears to be correct to say that you will only know if you ask or, in this case, compare whether or not you are given the best possible deal.

It would seem perfectly normal to ask the people you work with and supply you, and you depend on,  if you are being given the best possible prices. I understood from my discussions however that not everyone feels comfortable asking these questions especially with people they’ve had a longterm relationship with as it could appear to suggest that there was a lack of trust.

Some users felt that they preferred to avoid confrontation and just continued to pay the full price as it was the easy choice.

Improve That Price has helped businesses in many different ways and this is another example why it pays to compare.

I am frequently asked whether we will ever charge for the service we provide and I always reply the same, Improve That Price will always be free for users!

How useful is a price comparison site for a catering business?

Whether a business is new or has been trading for many years, management trying to make sure the operation runs smoothly is often to busy to ensure that the prices they are getting are the best and often rely and assume that their longterm suppliers are giving them the best deals. This, however, is not always the case and until now it has been very time consuming looking through suppliers websites or calling up when you don’t have a relationship or account with a particular supplier.

Improve That Price is the first price comparison site for the catering industry aiming to make the catering industry more transparent and reducing the time and effort it takes to compare the same products from a range of suppliers and cash & carry’s.

Improve That Price is continuously updated as prices and offers are constantly changing we search the web for the best offers for our users.

The ‘Special Offers‘ page is extremely popular and will be expanding to soon also include catering equipment, packaging and cleaning & hygiene products.
Its great to see that supply companies seem to be competing for some of the most popular products as they are becoming increasingly aware of the fact that more and more users are coming to ITP and are comparing them, unlike before, with ease.
Improve That Price is already having an effect in reducing prices for business and helping make the wholesale catering industry more transparent.
A price comparison site for the catering industry is a very useful tool to have!

Are SME’s the backbone of the economy?

In 2013 there were an estimated 4.9 million businesses in the UK which employed 24.3 million people, and had a combined turnover of £3,300 billion. SMEs accounted for 99.9 per cent of of all private sector businesses in the UK, 59.3 per cent of private sector employment and 48.1 per cent of private sector turnover. SMEs employed 14.4 million people and had a combined turnover of £1,600 billion and small businesses alone accounted for 47 per cent of private sector employment and 33.1 per cent of turnover.

SME’s are the driver of the economy and will ultimately lead the country out of the recession. It is therefore essential to ensure that they are not forced out of business by the ever growing multi nationals such as supermarkets.

Local councils could tighten the rules on granting planning permission to the local supermarkets but that would probably face a lot of opposition.

The better option would be to inform business owners of various ways to cut their cost and become more competitive and profitable.

Improve That Price is a free tool that gives users the ability to compete with the bigger players by comparing their own wholesale suppliers and choosing the ones that offer the best all round deal. On average users can save 7%.

To improve the COS by 7% can make a massive difference to any business.

It does seems clear that SME’s are the backbone of the economy.

Everyone likes a special offer!

At Improve That Price we have recently launched our ‘Special Offers’ page which is proving very popular with both our users and our suppliers as it clearly displays the best deals of popular products on one page.

Additionally our suppliers can now post their ‘best’ special offers directly on our homepage where the users, once they click on a product, get taken directly to that product on the suppliers site.

A user can of course still go back and add all required products to a basket and compare the overall best deals available as one may not be getting the best deal from a supplier based on a single well priced product. We would strongly recommend to always compare an entire basket for the best overall price.

The prices on Improve That Price are continuously monitored and updated to ensure that all information given is 100% accurate.

We will continue adding suppliers and products to the special offers page because we know that everyone likes a special offer!

 

Happy shopping!

 

The Improve That Price team!

Weekly newsletter from Improve That Price

This week we have started sending out a weekly newsletter with special offers to our registered users.

These newsletter includes a small selection of handpicked products of the most interesting promotions offered by some of the largest wholesalers of food, drinks and other catering related products including packaging and cleaning & hygiene.

The products on the newsletter have a link to the supplier giving users the ability to order directly from the supplier or alternatively users can go to improvethatprice.com  and create a basket to compare additional products for other great offers.

There is a Special Offers page which can be found at http://improvethatprice.com/specialoffers.php.

You can sign up at improvethatprice.com for your weekly newsletter and our Price Tracker to help you save your business even more.

 

Your Improve That Price team!