Why use Improve That Price!

We have been speaking to many users of improvethatprice.com with the aim of better understanding how and why they use the site and if they have any comments and suggestions. This feedback is crucial to continuously improve the site and the user experience.

For many users it is not just about the savings but also the reliability and stock availability of a supplier but of course the price has to be right too. For this reason we introduced the ‘Supplier Reviews’, where users write a review of the supplier and therefore help other users make a decision as to where best to buy from.

A lot of very positive feedback was given to the ‘comparison basket’ where users are able to add different products and then compare an entire basket against a range of foodservice suppliers and cash & carry’s.

Time saving was also mentioned by many as users no longer need to go through different sites to compare suppliers as all the information needed is now available in one place.

Since we introduced the ‘Price Tracker’ which sends an email alerts to users who sign up to it every time a price for a particular item drops, more people are signing up to it and the popularity is growing rapidly.

Some of the feedback we received was that there are some suppliers missing from our list and that our Cleaning & Hygiene and Packaging categories lack products for a comparison. These are issues we are aware of and are working on.

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