Are price comparison sites good for business?

A recently published article in an industry publication, Better Wholesaling, discussed the effects Improve That Price and other similar sites could have on the wholesale market. Although many wholesalers are in favour of a site that will compare them, there are some who suggested that they were concerned that a site such as improvethatprice.com could not accurately compare them as they have different prices for different customers especially customers who buy in volume.

This, however, is one of the reasons improvethatprice.com was set up initially, to give smaller businesses, such as the local corner shop, an opportunity to buy at the same prices as the larger ones, the Tesco local etc.

All suppliers compared on improvethatprice.com are compared accurately and objectively as the site is 100% independent and will remain independent.

It is true that it is not all just about the price from a wholesaler but also down to service, deliveries and availability of products. The customers must therefore ensure that they buy where they get the best deal for themselves using improvethatprice.com as a tool assisting them in making and informed decision and leaving feedback on the site to help future users in choosing the right supplier.

A comparison site for the catering industry, or any industry for that matter, creates transparency and competitiveness on a wide scale with benefits for the wider economy.