Improve Your Price

18 months ago Improve That Price was launched with the aim of helping SME’s in the catering industry save money on their daily purchases.

Improve That Price helps users, searching for a particular product, find relevant, accurate and current information across all areas related to the catering industry.

There are wholesalers in the catering industry that list prices in catalogues and on websites at higher levels than they would actually sell for and depending on the size of a business and the relationship they have with that business the difference in cost can be substantial.

Sites like Improve That Price are starting to change this  way of doing business by making the wholesale market more transparent. Those suppliers and wholesaler who want to be leaders in internet sales and have one price for all will, in time, drive down prices.

Surely the cost to the supplier when a customer uses the ‘click and collect’ feature, which is increasing in popularity,  is the same whether a customer buys a pallet or a case

Those who are less willing to open up and have a fair pricing structure in place will eventually loose out.

Not all suppliers are keen for this change to happen but this change is inevitable.