A brief history on Coca-Cola, the most clicked product on Improve That Price

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country except Cuba and North Korea. It is produced by The Coca Cola of Atlanta Georgia, and is often referred to simply as Coke. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and western Europe. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.


The First Price Comparison Site For Business!

This is my first blog to introduce www.improvethatprice.com. This site was set up by three guys from the food industry who saw a lack of transparency in the industry controlled by big players who, as in most industries, get and give the best deals and make it hard for the little guys to compete. Improve That Price is aiming to change this by giving all users the ability to compare their suppliers and buy, in one place, from the cheapest. As cheapest is not always the best we have introduced a Supplier Review section where users can share their experiences with other users. We believe that Improve That Price will help independent business such as the restaurant or the hotel owner or the corner shop and the independent caterer not only improve their bottom line but also help them survive in these challenging times.